Rooted In Tradition and Excellence

The brand launched its journey with the opening of its flagship branch at Emirates Towers in 2004. By 2014, it introduced its first VIP room experience, launched a dedicated custom app, and earned the 'What's On' Favorite Male Spa Award.

In 2018, the brand rapidly scaled by opening four major branches simultaneously, including locations at The Dubai Mall and Saadiyat Beach Club. In 2019, it introduced its signature shave service and won major accolades, including World’s No. 1 Luxury Male Spa.

Despite global changes, the brand secured the World’s Best Male Grooming Salon Award in 2020. In 2021, it went international by opening its first branch in Doha, Qatar, added signature massages to its menu, and received a Tripadvisor Travelers' Choice Award.

The brand expanded its footprint to 14 UAE branches—including its first location in Ras Al Khaimah—and opened a second Qatari branch in Lusail. This year also marked the launch of the Senior Barber Initiative alongside multiple 'World's Best' industry awards.

A landmark year where the team secured a Guinness World Records title for completing 351 successful beard trims and shaves in 8 hours. Growth continued with expansions into Sharjah, Al Qana, Abu Dhabi, and the introduction of the new '1847 Edit' branch concept in Abu Dhabi.

The network grew to a total of 20 branches, including plans for an international franchise expansion into Oman. The year's strategy focused on digital and service modernization, including the launch of a 'Recovery Room', a brand-new website, and a luxury content refresh.