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About Us

``The brand has been a well-preened mainstay in the region since 2004 and its flagship branch is now home to a rather more luxurious style experience``

- Emirates Man

“1847 have a longstanding reputation for being the go-to for A-listers”

- Mojeh Man

“1847 – Fit for Kings”

- Esquire

“An established favorite with locals, 1847 was the first luxury lounge dedicated to men”

- Conde Nast Traveller

“1847 - A pioneer of the men’s grooming game in the region”

- CEO

“Ever felt like you need a time-out from the world and escape into a space when you could just relax? Men’s grooming lounge 1847 has long been that space”

- Debonair

Our story

1847 is the first brand of dedicated grooming lounges for men in the Middle East that provides a unique ‘executive grooming’ experience. An award winning concept, the 1847 name originates from a turning point in the history of men’s grooming with the revolutionary discovery of the safety razor, patented by English inventor William Henson.

Initiating a new market opportunity and revolutionizing the industry with it, The Grooming Company launched the first 1847 branch at the discreetly luxurious Emirates Towers Hotel when male grooming was still very much in its infancy. After popular demand, 1847 opened a second branch at the Grosvenor House Hotel, followed by three further branches covering all four corners of the residential and commercial districts of Dubai. A traditional concept with a contemporary edge, 1847 offers a portfolio of both luxurious and essential male grooming services ranging from shaves to haircuts, manicures to pedicures and massages to facials.

The 1847 gentleman can experience a host of treatments in masculine and sophisticated surroundings that incorporate those ‘added luxuries’ including a personal TV screen with Apple TV. 1847 continues to bring unique concepts to the region including visiting masseur Satoru Iwata, who specializes in multiple techniques and is the acclaimed personal masseur to The Prime Minister of Japan and more recently, 1847 launched a tasteful VIP room where clients can enjoy their treatments in the utmost of comfort and privacy. With continued success and the award for Best Male Spa in the What’s On Awards, 1847 remains the regions industry pioneer in Executive Grooming for Men.

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